ya know peter, admittedly the ted baker online store is slick, but that still doesn’t change the fact that i can’t bookmark any items i want in my browser. actually, i believe that svg will finally allow a site that’s as dynamic as the ted baker store and that integrates w/ the browser ui (ie5 allows dynamic loading of xml nodes, and rewriting the url properly is trivially easy once you can traverse the dom easily (which svg will allow). oh yeah, that’s not even counting the amount of integration you can get with mozilla.