Saw an ad for the platform GWB ran for office on and thought I’d do a search. Looks like he ran on the same platform in 2000. The first paragraph from a George W. Bush for President 2000 Campaign Brochure:
I’m running for President because I want to help usher in the responsibility era, where people understand they are responsible for the choice they make and are held accountable for their action.
Very respectable intentions. Sadly the actions of the administration have made it abundantly clear that this is, well, a lie.