Oh, ok, Google Mail has hit the newstands. So yeah. Google search for email. Good. Google mail to create a corpus for personalized search? Gooder. Now, Google Mail as foothold into rolling out digital identity and relationship management?

Like the browser and the operating system wars before it, the search wars is the latest iteration of what comes down to a battle for platform domination. Will the contenders be able to overthrow the reigning champ?

It’ll be fun to watch. Maybe more fun to participate?

* This is all analysis based on speculation and observation. I don’t have any proprietary information here (which is why I’m tossing this online).

[obsessing over ads in email is missing the forest for the trees]