Over the weekend, Steven Johnson tossed out the idea of Mob Spots: using the web and blogs for campaigns “message” brainstorming. This afternoon, Jason Kottke tossed in the idea of creating a b3ta-like forum (community ranking) for these, which is a great idea.

Now, imaginge an ad percolator/rating system linked to a digital archive for source material (ooh, and have a clever method of handling versioning/forking/revisions), all hooked up to a licensing engine (CC or otherwise) and you’d have yourself a pretty powerful tool…

Should be interesting to keep a watch on and seeing how this develops.

Related: see me pontificate pretensiously about blogs here