This Register article: Anti-war slogan coined, repurposed and Googlewashed… in 42 days is worth it’s own post. Some very worthwhile issues brought up, and it also highlights the need to move beyond Google and into contextual searches. KartOO of course, is one example of how this might work (HTML version), although my interest recently has been about establishing local context via personal trust networks.

This doesn’t help the masses though if they don’t have a digital identity with which to establish a trust network from… Hmm, well, requires more thought…