Yahoo ads set to get busier – I think this sort of says it all:
Yahoo said it will incorporate the technologies of Eyeblaster, EyeWonder, PointRoll and Unicast to boost the interactive advertising packages that it sells to clients. Yahoo said the deal will help it more easily sell catchier advertising campaigns.
The four companies have developed technologies that make it hard to avoid Web advertisements. Eyeblaster produces flash-animated pop-up ads; PointRoll technology expands ad banners when a mouse cursor touches it; EyeWonder lets advertisers stream video commercials onto a Web page; and Unicast creates ads that allow users to navigate within them without leaving a Web site.
Uh yeah, I’d like a second serving of the Eyeblaster please.